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DITO SA LAGUNA

During the 1998 National Elections, Radyo DZLB experimented on providing its listeners with simultaneous radio and TV coverage as it partnered with Community Cable Vision
Corporation. The station’s three-day broadcasts were also aired on television through CCVC.
This broadcast innovation is now popularly called “Tele-Radyo.” Radyo DZLB envisions the development of yet another model of community communication that integrates the use of radio, cable, and the internet. This Tele-Radyo concept gave birth to “Dito sa Laguna” (DSL), a 30-minute cable TV talk program that airs developmentoriented topics. DSL invites experts from the academe and partner organizations to serve as resource persons on current development-oriented issues. The weekly program encourages viewers to participate via mobile communications and the social media. Since its maiden telecast in March 2014 to August 2015, DSL has aired 68 episodes. The shift to Tele-Radyo was as much an innovation as it was a strategic move while Radyo DZLB is rehabilitating its transmitter and antenna tower. Radyo DZLB envisions itself serving as a national training center for the television, radio, and internet, or Tele-RadyoNet system catering to SCUs, LGUs, and NGO sectors. Further, through Radyo DZLB, UPLB will reassume leadership in cutting-edge community broadcasting research and development in the ASEAN by tapping new, app.